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Best SEO tools compared

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SEO PowerSuite
Plan:
FREE
Professional
Enterprise
Free
Functionality:
Keyword research; Backlink research; Rank Tracking; On-page SEO; Website Audit; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • Desktop-based software
  • No saving projects
  • No White Label Reports
Limits:
  • 1,100 backlinks to research
  • 500 URLs to crawl
  • 1 competitor to research
Raven Tools
Plan:
START
GROW
THRIVE
LEAD
$948/year
Functionality:
Keyword research; Rank Tracking; Backlink research; Website Audit; On-page SEO; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
Limits:
  • 4 users
  • 20 projects
  • 15,000 keywords to track
  • 400,000 pages to crawl a month
  • 50,000 links monitored in link building
  • Only 5 search engines available for research
Screaming Frog
Plan:
Free Version
Paid Version
Free
Functionality:
Website Audit;
Standout features:
Best suited for:
Significant drawbacks:
  • Tool is limited to website audit only
  • Crawling is limited to 500 URLs
  • Crawls can’t be saved
  • No Google Analytics or Search Console integration
  • No crawling JavaScript
  • No free support
  • Desktop-based
SERPstat
Plan:
Lite
Standard
Advanced
Enterprise
$662.40/year
Functionality:
Keyword research; Rank Tracking; Backlink research; Competition research; Website Audit; On-page SEO;
Standout features:
Best suited for:
Significant drawbacks:
  • Pricing
  • No Branded reports
  • No White Label Reports
Limits:
  • 10 projects
  • 4,000 keyword queries available a day
  • 15,000 keywords to track
  • 500 backlink queries a day
  • 150,000 pages to audit
  • Only 2 search engines available for research: Google and Yandex
SEMrush
Plan:
Pro
Guru
Business
$999.36/year
Functionality:
Rank Tracking; Keyword research; Backlink research; Website Audit; On-page SEO; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • High price
  • Traffic Analytics feature costing $167/mo
  • No access to historical data
  • No API access
  • Low report customization
Limits:
  • 5 projects
  • 500 keywords to track
  • 5 scheduled PDF reports
  • 100,000 pages to crawl a month
  • Limited number of countries available for local tracking (11 countries)
Netpeak Software
Plan:
Standart
Pro
$364.80/year
Functionality:
Website Audit; Backlink research; On-page SEO; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • No Keyword research
  • No Rank Tracking
  • No Link Building
  • No Custom Branded Reports
  • No Google Analytics and Google Search Console integration
  • No Mac OS version
  • No Linux version
  • Desktop-based
Majestic
Plan:
Lite
Pro
API
$499.99/year
Functionality:
Website Audit; Backlink research;
Standout features:
Best suited for:
Significant drawbacks:
  • High price
  • No keyword research
  • No competition analysis
  • No custom reports
  • No API access
Limits:
  • only 5,000 rows of data for backlinks, referring domains etc.
  • 1 million backlinks to crawl
  • Backlink research limited to only 5,000 referring domains
Ahrefs
Plan:
Lite
Standard
Advanced
Agency
$990/year
Functionality:
Rank Tracking; Keyword research; Backlink research; Website Audit; On-page SEO; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • High price
  • No JavaScript crawling
  • No mobile ranking
  • No TF-IDF
  • No Custom Branded Reports
Limits:
  • 500 keywords to track
  • 5 projects
  • 10,000 pages to crawl a month
SpyFu
Plan:
Basic
Professional
Team
$399/year
Functionality:
Rank Tracking; Keyword research; Backlink research; Website audit; Competitor Research;
Standout features:
Best suited for:
Significant drawbacks:
  • Limit of 250 leads & contacts
  • Reporting for small (<1,000 keywords) domains limited to 10 reports
  • No reporting for large (>30,000 keywords) and medium (1,000-30,000 keywords) domains
  • No Custom Branded Reports
  • No API access
Moz Pro
Plan:
Standard
Medium
Large
Premium
$950/year
Functionality:
Rank Tracking; Keyword research; Backlink research; Website Audit; On-page SEO; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • High price
  • Significantly priced API access
Limits:
  • 5 campaigns
  • 300 keywords to track with the maximum of 150 keyword queries per month
  • 100,000 pages to crawl a week
SE Ranking
Plan:
Optimum
Plus
Enterprise
$372-660/year
Functionality:
Rank Tracking; Keyword research; Backlink research; Website Audit; Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
  • Smaller backlink index than industry leaders like SEO PowerSuite, Ahrefs, SEMrush etc.
  • No API access
Limits:
  • 10 websites
  • 250-750 keywords to track
  • 5000-15000 backlinks
  • On-page audit of 150-300 pages
  • Only 5 search engines available for keyword research
Huge SEO PowerSuite sale is coming SEPTEMBER 24-26 SEP 24-26