Best SEO tools compared
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SEO PowerSuite
Plan:
FREE
Professional
Enterprise
Free
Functionality:
Keyword research;
Backlink research;
Rank Tracking;
On-page SEO;
Website Audit;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- Desktop-based software
- No saving projects
- No White Label Reports
Limits:
- 1,100 backlinks to research
- 500 URLs to crawl
- 1 competitor to research
Raven Tools
Plan:
START
GROW
THRIVE
LEAD
$948/year
Functionality:
Keyword research;
Rank Tracking;
Backlink research;
Website Audit;
On-page SEO;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
Limits:
- 4 users
- 20 projects
- 15,000 keywords to track
- 400,000 pages to crawl a month
- 50,000 links monitored in link building
- Only 5 search engines available for research
Screaming Frog
Plan:
Free Version
Paid Version
Free
Functionality:
Website Audit;
Standout features:
Best suited for:
Significant drawbacks:
- Tool is limited to website audit only
- Crawling is limited to 500 URLs
- Crawls can’t be saved
- No Google Analytics or Search Console integration
- No crawling JavaScript
- No free support
- Desktop-based
SERPstat
Plan:
Lite
Standard
Advanced
Enterprise
$662.40/year
Functionality:
Keyword research;
Rank Tracking;
Backlink research;
Competition research;
Website Audit;
On-page SEO;
Standout features:
Best suited for:
Significant drawbacks:
- Pricing
- No Branded reports
- No White Label Reports
Limits:
- 10 projects
- 4,000 keyword queries available a day
- 15,000 keywords to track
- 500 backlink queries a day
- 150,000 pages to audit
- Only 2 search engines available for research: Google and Yandex
SEMrush
Plan:
Pro
Guru
Business
$999.36/year
Functionality:
Rank Tracking;
Keyword research;
Backlink research;
Website Audit;
On-page SEO;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- High price
- Traffic Analytics feature costing $167/mo
- No access to historical data
- No API access
- Low report customization
Limits:
- 5 projects
- 500 keywords to track
- 5 scheduled PDF reports
- 100,000 pages to crawl a month
- Limited number of countries available for local tracking (11 countries)
Netpeak Software
Plan:
Standart
Pro
$364.80/year
Functionality:
Website Audit;
Backlink research;
On-page SEO;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- No Keyword research
- No Rank Tracking
- No Link Building
- No Custom Branded Reports
- No Google Analytics and Google Search Console integration
- No Mac OS version
- No Linux version
- Desktop-based
Majestic
Plan:
Lite
Pro
API
$499.99/year
Functionality:
Website Audit;
Backlink research;
Standout features:
Best suited for:
Significant drawbacks:
- High price
- No keyword research
- No competition analysis
- No custom reports
- No API access
Limits:
- only 5,000 rows of data for backlinks, referring domains etc.
- 1 million backlinks to crawl
- Backlink research limited to only 5,000 referring domains
Ahrefs
Plan:
Lite
Standard
Advanced
Agency
$990/year
Functionality:
Rank Tracking;
Keyword research;
Backlink research;
Website Audit;
On-page SEO;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- High price
- No JavaScript crawling
- No mobile ranking
- No TF-IDF
- No Custom Branded Reports
Limits:
- 500 keywords to track
- 5 projects
- 10,000 pages to crawl a month
SpyFu
Plan:
Basic
Professional
Team
$399/year
Functionality:
Rank Tracking;
Keyword research;
Backlink research;
Website audit;
Competitor Research;
Standout features:
Best suited for:
Significant drawbacks:
- Limit of 250 leads & contacts
- Reporting for small (<1,000 keywords) domains limited to 10 reports
- No reporting for large (>30,000 keywords) and medium (1,000-30,000 keywords) domains
- No Custom Branded Reports
- No API access
Moz Pro
Plan:
Standard
Medium
Large
Premium
$950/year
Functionality:
Rank Tracking;
Keyword research;
Backlink research;
Website Audit;
On-page SEO;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- High price
- Significantly priced API access
Limits:
- 5 campaigns
- 300 keywords to track with the maximum of 150 keyword queries per month
- 100,000 pages to crawl a week
SE Ranking
Plan:
Optimum
Plus
Enterprise
$372-660/year
Functionality:
Rank Tracking;
Keyword research;
Backlink research;
Website Audit;
Competition Analysis;
Standout features:
Best suited for:
Significant drawbacks:
- Smaller backlink index than industry leaders like SEO PowerSuite, Ahrefs, SEMrush etc.
- No API access
Limits:
- 10 websites
- 250-750 keywords to track
- 5000-15000 backlinks
- On-page audit of 150-300 pages
- Only 5 search engines available for keyword research
